Ceramics produced out of the country which can be being sold as British are undercutting the business, an MP has mentioned.
Ruth Smeeth, Labour MP for Stoke-on-Trent North, proposed obligatory country of foundation stamps to offer protection to merchandise made in Stoke-on-Trent.
She instructed the house of Commons the world, known as the Potteries, has a reputation for ceramics which has been cultivated “over centuries”.
A ‘Made in England’ stamp could be a “guarantee of craftsmanship” she mentioned.
Midlands Live: Debit card glitch method lots charged twice; dozens of scholars ‘isolated for dressed in the inaccurate trousers’ Symbol caption Ruth Smeeth MP mentioned British ceramics are being undercut by means of cheaper international merchandise
Ms Smeeth instructed MPs that stamping may assist “create a degree taking part in box” for locally produced ceramics that face competition from inexpensive mass produced wares from out of the country.
Symbol caption The Emma Bridgewater manufacturing unit in Stoke-on-Trent produces more than 1,000,000 pieces of pottery each year
“The success of our ceramic business is built on our recognition,” Ms Smeeth stated, “a reputation for high quality that has been cultivated now not over many years but over centuries.”
“Consumers will need to have religion that the products on our cabinets and people we export are in point of fact what their labels claim they’re,” she stated, calling on ministers to “make buy British more than just a slogan”.
Her Ceramic (United States of Origin) Bill is listed for a second studying in Parliament on 26 October.