Symbol copyright Getty Pictures Image caption BT will proceed to broadcast UFC until THREE December
BT is known to have lost the rights to broadcast NBA basketball and UFC final fighting after walking clear of a bidding contest.
“we won’t bid any longer than the rights are worth to us,” a spokesperson for the telecoms large instructed the BBC.
The transfer comes weeks after BT misplaced the rights to Italian Serie A football.
The company spends around £1bn a yr on sports activities rights, such as Surest League and Champions League soccer, a sum which a few investors have criticised.
BT’s sports activities channels will proceed to turn NBA Basketball until the tip of October and UFC until 3 December.
Symbol copyright Reuters Image caption Mr Patterson led BT for five years ahead of stepping down ultimate month
Shareholders were agitated for some time concerning the value and route of BT Sport, something which partly ended in the departure of leader executive Gavin Patterson ultimate month.
Mr Patterson led BT for five years and under his path the firm dependent itself as a massive sports activities broadcaster, with the rights to screen a significant selection of Ideal League games.
But the firm used to be criticised for spending money in this means, and never on bettering both the breadth and velocity of its broadband coverage.
Last month, Neil Wilson, chief marketplace analyst for Markets.com, said BT’s “expensive transfer into football rights was once a mistake”, because it had failed to lead to an increase in new subscribers for the company’s TELEVISION providing.
