Cambridge Analytica team of workers set up new company

Auspex website Symbol copyright Auspex Symbol caption Ex CA employees promise Auspex will be a moral consultancy

Former workforce from scandal-hit Cambridge Analytica (CA) have set up another knowledge research corporate.

Auspex World might be “ethically based” and be offering “boutique geopolitical consultancy” services, according to its website.

CA used to be shut down by way of its discern company, SCL Elections, which itself faces criminal charges over failure to offer knowledge when requested.

Auspex will work in the Middle East and Africa initially.

The corporate was arrange by means of Ahmed Al-Khatib, a former director of Emerdata, which used to be also created in the wake of the Cambridge Analytica scandal to proceed the paintings it was doing.

Tackling extremism

In a press unlock pronouncing the brand new company, he says CA’s collapse was once a “sour disappointment” to him.

“i believe very strongly in the positive have an effect on that ethically primarily based, data-pushed communications could have, particularly in the growing international, where brand new communications tactics can dramatically improve the lives of normal other folks,” he says.

And Auspex shall be fascinated by well being campaigning and “take on the spread of extremist ideology, which has poisoned my era, preying on the minds of disenfranchised early life”.

“Of Course with the enjoy of CA, we’re conscious of the problems surrounding the use of data and have taken all steps essential to be absolutely compliant from day one,” the press liberate says.

Mark Turnbull, former head of CA’s political department, has been appointed as dealing with director.

He appeared alongside former CA leader govt Alexander Nix in an undercover movie by means of Channel FOUR during which Mr Nix gave examples of the way his corporate could discredit political competitors by way of putting in encounters with prostitutes.

Mr Turnbull said of the new project: “We consider that consultancies equivalent to ours have a duty to operate – and be seen to operate – with integrity, then again challenging the instances.”

Companies Space lists two administrators of Auspex, neither of whom are discussed in the press free up, Alastair Harris, who also appears to have labored at CA, and Omar Al-Khatib, who is indexed as a citizen of the Seychelles.

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